On today's show:
- Jon McKenna explains why the "3 month window" is important for your advertising
- Sales Tip of the Day with Chris Rollins on branding yourself, brought to you by...
On today's show:
- Jon McKenna, Managing Editor for Car Biz Today Magazine, gives readers a preview of what to expect in the August issue
- Sales Tip of the Day with...
On today's show:
- Car Biz Today Magazine Managing Editor Jon McKenna discusses what you can expect from the July issue of the magazine
- Sales Tip of the Day with Laura...
Some dealers wonder why main trade association doesn’t take a more prominent role, but NADA prefers a back seat here. BY JON MCKENNA
Back in 2013, Acton Toyota of Littleton in Littleton,...
Market participants expect greater simplicity for customers, but also more aggressive marketing and pricing. BY JON MCKENNA
The price tag for Cox Automotive Inc.’s planned purchase of Dealertrack Technologies Inc., approximately...
Owners can try their own valuation calculations to estimate possible price tag in a hot deal market. BY JON MCKENNA
As any exec in the industry knows if he hasn’t been...
Foreign Models Account For 50%-Plus Of Vehicle Sales In 2/3 Of States. BY JON MCKENNA
In which states have dealerships selling foreign cars grabbed the greatest share of the marketplace? In...
Its execs are confident that devotion to key metrics and sophisticated digital marketing will help company thrive. BY JON MCKENNA
Cardinale Automotive Group has carved a reputation as among the dealership...