We make things way too difficult in the F&I office. We often forget that people buy from people that they like and trust. We spend an abundance of time drilling...
F&I departments nationwide are once again facing challenging times. The one-two punch of the pandemic hanging on due to the Delta variant and the chip shortage has created a unique...
On this week's episode of F&I Today, Becky Chernek talks to Justin Jarek, General Sales Manager at Boniface-Hiers Chevrolet in Melbourne, Florida. Becky and Justin talked in depth about getting...
On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and how you can build trust and...
On this week's episode of F&I Today, Becky Chernek, President of Chernek Consulting, discusses the importance of performing well in the dealership on a consistent basis. It may surprise you...
Back in the day, it would never have been thought of to have a salesperson present F&I products out on the floor. Sales was sales and F&I was F&I…period. Customers...
On this week's episode of F&I Today, Becky Chernek talks to Frank Crinite of Piazza Honda of Springfield about posting your F&I products online and refining your process by adapting...