Tag: digital applications

marketing

Benefits of effective seasonal fixed ops marketing

For dealerships, January through March new and used car sales are usually at the lowest levels of the year - pandemic shutdowns notwithstanding. This year poses an even bigger problem with layoffs of critical members in the service and parts…
Beijing

Beijing Auto Show foreshadows automotive retail future

The 2020 Beijing International Automotive Exhibition kicked off on Saturday, Sept 26 as the first major auto show since the coronavirus pandemic began after initially being postponed from its original April date. Huge crowds were present in the exhibition center…
Joseph Michellivideo

Lessons in resilience to help get your dealership through COVID-19 – Joseph Michelli

The pandemic has taught many of us the value of resilience through adversity, especially in business. Joseph Michelli, CEO of The Michelli Experience and New York Times best-selling author is releasing his latest book, Stronger Through Adversity this December just…
Facebook

Facebook seeks to optimize mobile shopping through new automotive ad initiative

According to J.D. Power, 53% of automotive internet shoppers use a mobile device to gain information about automobiles. The world of automotive research is changing for consumers, as potential car buyers have the option to visit third-party inventory sites or…

Electric vehicles make big waves in this week’s automotive tech headlines

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

What the auto retail industry has gotten right and wrong about...

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. When we talk about the issue of diversity, a lot of times, based on the marketplace, people tend to think about diversity as it relates to color.…

Modifying your dealership’s sales approach through COVID-19

Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…