Tag: customer status
Moving marketing to an increasingly online environment
Apple’s fall product launch for the new iPad and Apple Watch moved online in 2020, and Nike launched a line of activewear in September digitally. For far-reaching product launches, global industry leaders have had to adjust their strategies to unveil…
Volvo Car USA makes long-term investment in auto technicians with new program
Auto technician tools can be a huge expense to someone early in their career and many can be burdened and go into debt because of it. Now, Volvo Car USA is trying to change that. The company recently announced a…
Benefits of effective seasonal fixed ops marketing
For dealerships, January through March new and used car sales are usually at the lowest levels of the year - pandemic shutdowns notwithstanding. This year poses an even bigger problem with layoffs of critical members in the service and parts…
Consumer and dealer sentiment improving in new report
Consumers are becoming less concerned about the effects of COVID-19 when it comes to shopping for a vehicle, according to a Sept 22 Cox Automotive report. Data shows that shoppers are increasingly comfortable visiting dealerships for both the service department…
Real ‘Wolf of Wall Street’ Jordan Belfort on straight line selling for auto dealers
From Stratton Oakmont, to world-renowned sales trainer, Jordan Belfort has had a career unlike any other. With the blockbuster movie, The Wolf Of Wall Street, starring academy award-winning Leonardo DiCaprio as Jordan Belfort, by now everyone knows his unbelievable story.…
Electric vehicles make big waves in this week’s automotive tech headlines
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…
What the auto retail industry has gotten right and wrong about...
Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. When we talk about the issue of diversity, a lot of times, based on the marketplace, people tend to think about diversity as it relates to color.…
Modifying your dealership’s sales approach through COVID-19
Over the last six months, David Lewis has talked with hundreds of dealership personnel. The majority seem to be in agreement that the changes currently being made to the sales process will be around for a long time. On this…
Auto ventures capitalize on stock market strength to push through acquisitions...
Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…
