Banking on a New Customer Experience
Bernie Moreno, founder and president of the Bernie Moreno Companies, draws upon his days with Saturn Corp., to build Ohio’s largest luxury auto group. BY CAROL WHITE
When Saturn was founded...
TSLA404.8500.63001%
GM85.5903.115%
F12.3450.395%
RIVN11.7300.06%
CYD23.620-0.38%
HMC33.9450.265%
TM196.1851.335%
CVNA68.4509.4%
PAG212.1500.2%
LAD292.8904.2%
AN168.2204.04%
GPI257.6508.11%
ABG196.3702.84%
SAH61.710-1.41%
TSLA404.8500.63001%
GM85.5903.115%
F12.3450.395%
RIVN11.7300.06%
CYD23.620-0.38%
HMC33.9450.265%
TM196.1851.335%
CVNA68.4509.4%
PAG212.1500.2%
LAD292.8904.2%
AN168.2204.04%
GPI257.6508.11%
ABG196.3702.84%
SAH61.710-1.41%
TSLA404.8500.63001%
GM85.5903.115%
F12.3450.395%
RIVN11.7300.06%
CYD23.620-0.38%
HMC33.9450.265%
TM196.1851.335%
CVNA68.4509.4%
PAG212.1500.2%
LAD292.8904.2%
AN168.2204.04%
GPI257.6508.11%
ABG196.3702.84%
SAH61.710-1.41%
Carol White
Off the Hook
Dealer clients of HookLogic are seeing an incredible 60-percent show-to-close ratio. BY CAROL WHITE
If you want to sell more cars, you have to get shoppers into your showroom, according to...
Driving Bottom Line Profits While Maintaining Integrity
Victoria Rusnak has set her sights on growing her family’s business while maintaining the level of integrity her father instilled in the company. BY CAROL WHITE
When Victoria Rusnak joined her...
Creativity Sells Cars
Employee satisfaction lies at the core of Continental Automotive Groups success. BY CAROL WHITE
Unlike a lot of second-generation dealers, Will Hardeman and his sister Genny Hardeman had other intentions than...
Constant Change
The Greater New York Automobile Dealers Association still operates on many of the principles that it was founded on more than 100 years ago, while at the same time keeping...
The Next Wave of Digital Marketing
CEO of LotLinx Dean Evans explains how his company’s “deeplinking” technology is changing the way dealerships connect with their online leads. BY CAROL WHITE
Digital marketing is one area that leaves...
Where Politics and Business Intersect
Under the direction of Tim Jackson, the Colorado Automobile Dealers Association has mastered the art of leveraging relationships for the betterment of, not only the state’s franchised new car dealers,...
New Technology Drives F&I Profits
Helping dealers better determine how they continue to grow and strengthen their businesses in the future will be more important than ever as changing demographics drive shifts in the automotive...
Continuing the Legacy
Lessons learned from her late father, Sam Swope, have primed Patti Swope to take the auto group to new heights. BY CAROL WHITE
Sam Swope was known in his community and...
Transforming the Customer Experience in the Service Drive
2014 was a big year for AutoPoint, and Managing Director Rich Holland says the company is on track for an even bigger 2015. BY CAROL WHITE
AutoPoint, a company recognized as...
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