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New Customer Experience

Banking on a New Customer Experience

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Bernie Moreno, founder and president of the Bernie Moreno Companies, draws upon his days with Saturn Corp., to build Ohio’s largest luxury auto group....
sell more cars

Off the Hook

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Dealer clients of HookLogic are seeing an incredible 60-percent show-to-close ratio. BY CAROL WHITE If you want to sell more cars, you have to get...
Driving Bottom Line

Driving Bottom Line Profits While Maintaining Integrity

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Victoria Rusnak has set her sights on growing her family’s business while maintaining the level of integrity her father instilled in the company. BY...
Creativity Sells Cars

Creativity Sells Cars

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Employee satisfaction lies at the core of Continental Automotive Groups success. BY CAROL WHITE Unlike a lot of second-generation dealers, Will Hardeman and his sister...
Constant Change

Constant Change

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The Greater New York Automobile Dealers Association still operates on many of the principles that it was founded on more than 100 years ago,...
Next Wave of Digital Marketing

The Next Wave of Digital Marketing

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CEO of LotLinx Dean Evans explains how his company’s “deeplinking” technology is changing the way dealerships connect with their online leads. BY CAROL WHITE Digital...
Colorado Automobile Dealers Association

Where Politics and Business Intersect

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Under the direction of Tim Jackson, the Colorado Automobile Dealers Association has mastered the art of leveraging relationships for the betterment of, not only...
Helping dealers

New Technology Drives F&I Profits

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Helping dealers better determine how they continue to grow and strengthen their businesses in the future will be more important than ever as changing...
Patti Swope

Continuing the Legacy

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Lessons learned from her late father, Sam Swope, have primed Patti Swope to take the auto group to new heights. BY CAROL WHITE Sam Swope...

Transforming the Customer Experience in the Service Drive

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2014 was a big year for AutoPoint, and Managing Director Rich Holland says the company is on track for an even bigger 2015. BY...