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objections

Overcoming Buyer Objections in the Car Sales Process

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 How many times do you hear “I’m just looking.”  Instead of coming back with something witty or semi-snarky like “That’s why we put em out here”, Paul says use empathy by using this simple phrasing. Video Transcription: Our Tip of the Day comes from Paul Cummings. Well, you know how many times do you […]
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Dealer.com

Selling Quality Inventory by Increasing Your Consumer Reach

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According to Andy MacLeay, Director of Digital Marketing with Dealer.com, eliminating quality inventory on your lot might mean finding an effective marketing campaign that un-limits your dealership’s consumer reach. As dealers continue to struggle to generate demand for their inventory in the current post-peak environment, what help is out there for them? Macleay explains what […]
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