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Jen Suzuki salespeople

Best practices salespeople must focus on as the auto industry evolves

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Salespeople at auto dealerships across the country are being urged to brush up on their skills, as 'easy' sales from the past few years...
leads follow up

Why every auto dealership must create a powerful process for lead...

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Much of the success in car sales stems from the ‘follow up’ with customers, but that process gets overlooked far too often. Today on...
car buying experience

Is it better to be likeable or trustworthy in car sales?

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For most people, when they think about someone they can put their trust in, a car salesperson doesn't usually come to mind. To trust...
Roger Love

The biggest enemy you will face in auto sales

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For years, car dealership employees believed and were taught that customers were the ‘enemy.’ On the latest edition of Straight to the Point, host Frank J. Lopes debunks that school of thought and discusses what the real adversary in the dealership is. When it comes to sales, many automotive retail professionals think of customers with an us […]
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Roger Love

Is your dealership team addicted to current sales compensation?

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On the latest edition of Straight to the Point, host Frank J. Lopes asks, are car dealership professionals addicted to higher compensation thanks to supply and demand? Are we all addicted to being paid more than we actually earn?  Lopes says this is a stone-cold fact. Automotive retail professionals today are intoxicated by higher compensation and records […]
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