Tag: car buying journey
First-party data: a marketing goldmine for dealers
Macroeconomic and industry-specific challenges continue to impact how dealers do business. From inflationary pressures and rising interest rates to vehicle inventory challenges, fluctuating prices,...
How does auto insurance fit into the modern car buying journey?
As we near NADA and the close of the first quarter of 2022, plenty of unknowns still remain. While lower inventories and high consumer...
The most important thing car dealers should do in today’s marketplace...
What are you doing to drive success in today’s marketplace? Today on Inside Automotive, we’re pleased to welcome back Kevin LeSage, Director of Digital...
Autotrader’s Kevin LeSage on how car dealers can successfully navigate today’s...
It’s clear that the microchip shortage issue will continue to impact the industry well into 2022, and possibly even into 2023. As OEMs and...
5-step guide to modernizing the buyer’s journey
Projections for U.S. light-vehicle sales in the next five years are optimistic, according to research shop Benchmark Co. By 2025, there will be a...
Bloomberg Analyst Kevin Tynan Discusses May Sales, Consumer Trends & the...
On today’s show, we welcome back Kevin Tynan, Senior Automotive Analyst with Bloomberg Intelligence. In this segment, Kevin and Jim talk about notable market trends in...
