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Dawson

Jonathan Dawson on how car dealers can create more value for...

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Sellchology, a term coined by sales trainer Jonathan Dawson, is the philosophy of selling through psychology. In today’s digital environment it is critical for...
data

Unlock the Data Within Your Dealership

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The automotive industry is jam-packed with data that allows dealerships to continue on improving. However, there can be a number of situations when the...