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marketing

Automotive marketing tips to reach every generation of car buyer

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How do you market to Boomers, Gen X, Millennials, and Gen Z while running a single dealership? You wouldn’t be far from the truth...
boomers

What the Baby Boomer Buyer Expects from F&I

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There have been many articles on how to sell to Gen Z or the Millennials in F&I but it’s just as important to know...