Tag: basics

consumer expectationsvideo

How car dealers can meet new consumer expectations brought on by COVID-19

Many changes have come as car dealers operate their businesses through a pandemic. Joining us today to discuss changing consumer expectations and behavior is Jade Terreberry, director of analytics for Cox Automotive.  Consumer expectations have changed so much in the…
ReconVelocityvideo

ReconVelocity EVP Kalah McCoy discusses why recon software is essential for your dealership

After the start of the COVID-19 pandemic, the used-car market took off. This has created a challenge for dealers looking to get vehicles through the recon process as fast and efficient as possible. Today on CBT News, anchor Bridget Fitzpatrick…
online reviewsvideo

4 steps to successfully manage online reviews – Erica Danford, Dealer.com

The customer review is powerful for a dealership and it’s reputation, so how can you better manage and make online reviews work for you? Today, we’re discussing tips for dealers to best gather and deploy customer reviews to boost engagement…
employees

How to develop employees if you cannot promote them during COVID-19

Considering all the ways the COVID-19 pandemic is likely impacting your dealership, it may be a stretch to think about offering a promotion to your all-star staff members. It may not be in the front of your mind, but it…
DRV PNKvideo

How AutoNation’s DRV PNK initiative continues to drive out cancer

The month of October is recognized as National Breast Cancer Awareness Month and the majority of us know someone impacted by cancer, whether directly or indirectly. Lives have been derailed and AutoNation is doing something about it. Their mission? To…

Automotive startups make big headlines with strong funding rounds and acquisitions

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. NADA Impact on Vendors Big and…

Do people of color have more leadership opportunities in automotive retail...

Welcome back to Diversity in Automotive: Tier 1 spotlight edition, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by an esteemed panel of automotive retail professionals including Gary Graves, CTO and founder of InteractiveTel,…

7 ways to increase your dealership website’s local organic search optimization

In this episode of Auto Marketing Now, host Brian Pasch discusses search engine optimization and the problems that he often finds while auditing dealership websites. Most dealers fail to understand that local, organic search is the highest quality, most sustainable,…

Automotive sales for Q3 and strong M&A activity from the Presidio...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…