Brian Pasch: When you’re having two-way communications with in-market shoppers (especially Millennials), email might not be the first choice. Find out what Brian suggest.
If you are one of those rare dealerships that conducts competitor monitoring daily, you are ahead of more than 95 percent of the other dealers – an enormous tactical advantage.
Dealerships...
BRISBANE, Calif., Feb. 16, 2017 /PRNewswire/ -- eBay Advertising today released results from its two-part consumer automotive shopping journey survey, revealing that technology is causing consumers to research and purchase...
Customer-survey feedback can tell dealers what they are doing right and wrong and even whether a salesperson during a demo drive took a woman car shopper to an empty parking...