To the Editor:
When I think of buying or leasing a new vehicle, I imagine showing up to a dealership and being approached by one or more male salespeople hoping they...
To the Editor:
I would be curious to know how many dealerships and OEMs are actually implementing cybersecurity policies and technology safeguards.
Within the last three years, I have purchased two Acura...
To the Editor:
While I am highly skeptical that the “EV transition” will go as planned, I also have an extremely hard time believing hydrogen is the next big thing and...
To the Editor:
The debate over vaccine mandates in any industry is raging, so it should be interesting to see where the automakers fall when it is all over. Certainly, you...
To the Editor:
It's easy for dealers to forget how to think like customers. While I agree that reviews are essential the biggest key is how the customer has been treated...
To the Editor:
Thanks for the information.
At this point, it's getting difficult to take customer deposits on new models, like the Audi e-Tron or any car, for instance, because there's no...
To the Editor:
Loved this interview with Brian Benstock. As Jim mentioned, digital retailing is all about situational awareness. Changes are going on and Carvana is doing what customers want. So,...
To the Editor:
I totally agree with Brian Benstock about "search relevance." For years when I was a Porsche dealer I asked PCNA to host a National CPO website. It never...
To the Editor:
Working remotely has its pros and cons. I think it’s smart to call it the ‘evolution of work’ instead of the ‘future of work’. We’ve spent so much...
To the Editor:
Mark Schienberg is a great example of auto industry leaders stepping up last year. A lot of times when you work at car dealerships you feel like customers...