In this interview with Steve Finlay, Sr. Editor with Ward’s Auto, Joe discusses a recent article Steve wrote for Ward’s entitled, The Big Story: Does Cadillac Have Too Many Dealers? Yes and No. Joe asked Steve the following questions. Tune in to find out his answers.
In the article you lead the read to believe Cadillac is going to get rid of dealers, particularly smaller lots, is this the case?
- What is Cadillac doing to resolve it’s current position?
- Has Cadillac been behind in the utility vehicle game?
- Are cars going to make it back anytime soon? Or is this SUV/Truck trend have staying power?
- Is digital data/analysis and digital marketing the future for dealers?
- What in your opinion is stopping consumers from buying a vehicle online from the start of the process to the end?
