TSLA445.17011.72%
GM75.810-0.63%
F13.5851.595%
RIVN14.2700.32%
CYD51.0202.5%
HMC24.3700.26%
TM186.8905.22%
CVNA69.900-3.82%
PAG166.580-2.45%
LAD273.220-2.08%
AN191.110-4.25%
GPI327.780-8.36%
ABG192.850-0.83%
SAH76.120-2.46%
TSLA445.17011.72%
GM75.810-0.63%
F13.5851.595%
RIVN14.2700.32%
CYD51.0202.5%
HMC24.3700.26%
TM186.8905.22%
CVNA69.900-3.82%
PAG166.580-2.45%
LAD273.220-2.08%
AN191.110-4.25%
GPI327.780-8.36%
ABG192.850-0.83%
SAH76.120-2.46%
TSLA445.17011.72%
GM75.810-0.63%
F13.5851.595%
RIVN14.2700.32%
CYD51.0202.5%
HMC24.3700.26%
TM186.8905.22%
CVNA69.900-3.82%
PAG166.580-2.45%
LAD273.220-2.08%
AN191.110-4.25%
GPI327.780-8.36%
ABG192.850-0.83%
SAH76.120-2.46%

Industry expert Jen Suzuki shares proven strategies to help dealerships build long-term customer relationships and drive repeat business. This show dives into the art of customer retention, personalized sales approaches, and innovative engagement techniques that foster loyalty in today’s competitive automotive market. Whether you're a sales professional, manager, or dealer principal, Jen’s actionable insights will help you create lasting connections, increase referrals, and maximize lifetime customer value. Stay ahead of the curve and turn every sale into a lifelong partnership!

Industry expert Jen Suzuki shares proven strategies to help dealerships build long-term customer relationships and drive repeat business. This show dives into the art of customer retention, personalized sales approaches, and innovative engagement techniques that foster loyalty in today’s competitive automotive market. Whether you're a sales professional, manager, or dealer principal, Jen’s actionable insights will help you create lasting connections, increase referrals, and maximize lifetime customer value. Stay ahead of the curve and turn every sale into a lifelong partnership!


Loyalty-Based Sales Strategies

Visual video impact is poppin’ – Harness the power of video in follow-up strategies that engage your clients

In today's fast-paced automotive market, dealerships constantly seek innovative ways to engage customers and streamline their operations. On today's edition of Loyalty-Based Sales Strategies, Jen Suzuki shares invaluable insights on how incorporating video can revolutionize both the sales and service departments. From enhancing customer understanding to personalizing the buying experience, learn how video can be a game-changer for your dealership in 2024. Key Takeaways  1. Suzuki emphasizes the critical role of video...

Follow up emails: shifting mindset on email content strategies

- May 21, 2024
In the rapidly evolving landscape of modern marketing, the battle for consumer attention is fiercer than ever. Brands are no longer merely vying for fleeting moments of interest but competing...

Elevate and educate: taking your service and sales coaching to the next level

- April 23, 2024
Welcome to another episode of Loyalty-Based Sales Strategies on CBT News with host Jen Suzuki, president of eDealer Solutions, sales coaching veteran, and NADA Academy guest instructor. In this episode,...

Relational vs. transactional strategies for lasting customer loyalty

- March 20, 2024
Welcome to the world of loyalty-based selling strategies, where every interaction is a step towards forging lasting connections and creating memorable experiences. In this dynamic interview with Jen Suzuki, we...

How to greet customers on the phone or in the service department

- February 20, 2024
Welcome to the first episode of Loyalty-Based Sales Strategies with Jen Suzuki on CBT News! In this series, Suzuki, president of eDealer Solutions, veteran sales coach, and NADA Academy guest...


CBT News
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