TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%

CBT Now is a dynamic and fast-paced show that brings viewers the latest automotive news and expert insights on effective dealership management. This program covers a wide range of topics, including dealership operations, sales strategies, automotive marketing, technology advancements, and customer experience. With practical advice and actionable tips, CBT Now helps automotive retail professionals navigate the competitive market and optimize their strategies.CBT Now is a dynamic and fast-paced show that brings viewers the latest automotive news and expert insights on effective dealership management.

CBT Now is a dynamic and fast-paced show that brings viewers the latest automotive news and expert insights on effective dealership management. This program covers a wide range of topics, including dealership operations, sales strategies, automotive marketing, technology advancements, and customer experience. With practical advice and actionable tips, CBT Now helps automotive retail professionals navigate the competitive market and optimize their strategies.


CBT Now

How salespeople can prioritize consumer outcomes over product features and benefits – Matt Easton | Easton University

Selling your features and benefits is dead in 2024, and selling the value is on life support, says sales coach and Easton University founder Matt Easton. If you really want to be successful this year, you need to focus on something far more important to your customers.  In the latest episode of CBT Now, Easton argues that to succeed in the current market; sales professionals must pivot their approach and concentrate...

Louie Herron reveals the art of separation and preparation in sales excellence

- May 31, 2024
How do you effectively cater to the training needs of a seasoned salesperson while simultaneously training a newbie? Today's episode of CBT Now discusses sales training and growing two types...

The key to conquering challenges and achieving success – Ricky Kalmon

- May 29, 2024
Your Mindset is a powerful tool that can determine your success or failure. In this episode of CBT Now, we delve into strategies for harnessing your Mindset for personal and...

Market Rebounds: Signs of normalcy as buyers return amidst growing inventory – Joseph Yoon | Edmunds

- May 27, 2024
Affordability has been a major concern for dealers and consumers. In today's episode of CBT Now, we'll learn how the market performed in the first quarter, especially in relation to...

Using emotional intelligence to seal the deal – Chris Voss | The Black Swan Group

- May 22, 2024
Joining us on the latest episode of CBT Now is Chris Voss, CEO of The Black Swan Group and Keynote Speaker. Voss was the lead international hostage and kidnapping negotiator...

Experian’s finance report shows increasing consumer preference for EVs – Melinda Zabritski | Experian

- May 20, 2024
Experian's latest State of the Automotive Finance Market Report indicates that an increasing number of consumers are opting for EVs. To provide more insights on the findings, Melinda Zabritski, Experian's...

Understanding the political and market dynamics behind Biden’s Chinese tariffs – Kevin Tynan | Bloomberg Intelligence

- May 16, 2024
The Biden administration has announced new tariffs on Chinese EVs and other products. Therefore, on the latest episode of CBT Now, Kevin Tynan, Senior Automotive Analyst for Bloomberg Intelligence, joins...

Former general manager shares universal business principles in new book – Glenn Lundy

- May 14, 2024
Since running a dealership in Paris, Kentucky, and seeing 800 percent growth in 5 years, Glenn Lundy has since been working with dealers across the country to achieve similar results....

Consumer demand shifts towards smaller vehicles due to affordability concerns – Charlie Chesbrough | Cox Automotive

- May 13, 2024
In today's episode of CBT Now, we delve into April sales and what they mean for the automotive industry's trajectory. Charlie Chesbrough, Cox Automotive Senior Economist, joins us once again...

Navigating trade-in objections: why slow and steady win the race — Sean Gardner | Joe Verde Group

- May 7, 2024
Trade-in negotiations can be tricky for salespeople to navigate, as a disappointing appraisal can quickly sour the client relationship. How can dealership teams set realistic expectations during this process without losing...


CBT News
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