Who to Advertise to in Post-Pandemic Auto Market
Auto industry recovery has begun after the sudden spring shutdown due to COVID-19. Its pace, however, isn’t on par across all demographics. According to JD. Power’s weekly Auto Industry Impact...
TSLA379.7104.59%
GM78.100-0.43%
F14.1100%
RIVN15.6300.77%
CYD44.820-2.38%
HMC26.8300.69%
TM171.4804.98%
CVNA62.310-3.89%
PAG182.210-1.63%
LAD292.100-4.63%
AN191.640-0.41%
GPI301.7400.92%
ABG205.1702.12%
SAH84.5101.8%
TSLA379.7104.59%
GM78.100-0.43%
F14.1100%
RIVN15.6300.77%
CYD44.820-2.38%
HMC26.8300.69%
TM171.4804.98%
CVNA62.310-3.89%
PAG182.210-1.63%
LAD292.100-4.63%
AN191.640-0.41%
GPI301.7400.92%
ABG205.1702.12%
SAH84.5101.8%
TSLA379.7104.59%
GM78.100-0.43%
F14.1100%
RIVN15.6300.77%
CYD44.820-2.38%
HMC26.8300.69%
TM171.4804.98%
CVNA62.310-3.89%
PAG182.210-1.63%
LAD292.100-4.63%
AN191.640-0.41%
GPI301.7400.92%
ABG205.1702.12%
SAH84.5101.8%
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Weekly Marketing Update with John Fitzpatrick – [5.8.20]
In today's segment, we’re pleased to welcome back John Fitzpatrick, President and CEO of Force Marketing, who provides CBT with a weekly marketing update. To find out more, visit Force...
Lobbying Efforts Pivot Towards Buying Stimulus
As the United States slowly begin to emerge from a never-before-seen pandemic shutdown, the auto industry has weathered the storm better than expected. While nowhere near pre-pandemic forecasts, the real...
How Dealer Marketing Has Been Affected by COVID-19 – Peter Leto, Foundation Direct
Today on CBTNews.com - Thursday, May 7th, 2020:
How Dealer Marketing Has Been Affected by COVID-19 - Peter Leto, Foundation Direct
On today's show, we welcome back Peter Leto, former Head of...
Balancing At-Home and In-Store Transactions As Showrooms Start to Reopen – Kevin LeSage, Autotrader
In today's segment on CBT News, we’re pleased to welcome back Kevin LeSage, Director of Digital Marketing for Autotrader. In this interview, Jim and Kevin discuss how dealers can shift their...
Why You Need a Long Term Value Metric for Fixed Operations
For any business, success can be measured by the increase in their profit and loss or revenue, or by their customer base continuing to grow. To help retain customers between...
Facebook’s Head of Retail Automotive, Bob Lanham Discusses Social Marketing Trends and Big Industry Changes in a Post COVID-19 World
Today on CBTNews.com - Wednesday, May 6th, 2020:
Facebook’s Head of Retail Automotive, Bob Lanham Discusses Social Marketing Trends and Big Industry Changes in a Post COVID-19 World
On today's show, we...
Managing 3 Types of Employees in Your Dealership – Dave Anderson, LearnToLead
In today’s segment, we’re pleased to welcome back Dave Anderson, motivational speaker, leadership strategist, and President of LearnToLead. Last time Dave was on our show, he and Jim discussed the best strategy for...
Where Dealers Should Focus Their Efforts Now to Emerge Stronger After COVID-19 – Fred Fordin, CDK Global
In today's segment, we’re pleased to welcome Fred Fordin, Vice President of Consulting Services for CDK Global. In this interview, Jim and Fred discuss how he has spent the first...
On CBT News for May 5, 2020: Philadelphia Dealer Gary Barbera on Supporting His Community During COVID-19
Today on CBTNews.com - Tuesday, May 5th, 2020:
Philadelphia Dealer Gary Barbera on Supporting His Community During COVID-19
On today's show, we welcome Gary Barbera, President and Founder of Barbera Autoland in...
