CBT News – October 23, 2015

On today’s show: Erik Nachbahr, President of Helion Automotive Technologies, discusses how dealers can effectively manage data Why one dealership

Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video

Pre-Roll Ad settings to which car consumers can really relate decide whether prospects will keep watching or opt out. BY

On today’s show: Collin Sewell, President of Sewell Family Companies, shares why the “wow” factor is critical to the customer

If you ran a dealership, what would you do to make your employees happy? Provide great insurance? Have flexibility in

On today’s show: Bruce O’Brien, VP of Sales at SpinCar, discusses how to make your website stand out from the rest

This week’s most impactful OEM headlines, including: New auto group formed to prevent cyberattacks Two auto trader associations are forming

In this perfect storm of demand for conventional media, pre-roll video looks increasingly appealing. BY KEVIN GIANATIEMPO Sebastian Junger’s 1997

On today’s show: Erik Nachbahr, President of Helion Automotive Technologies, discusses how dealers can effectively manage data Sales Tip of the

The friends-and-family aspect of that platform means you want the domino effect to be positive, if possible. BY DAVID KAIN

On today’s show: Why one dealership flipped their car-buying process 180 degrees Sales Tip of the Day with Chris Rollins on