Welcome to another episode of Dealer Forward. Today’s panel discussion covers the Cox Automotive Marketing, Fixed Ops, and Sales Dealer Playbooks, and examines real dealer stories – what is working well in the current market landscape and where to look for new opportunities for success.
We’re pleased to welcome back Lori Wittman, Senior VP of Dealer Software, and James Maynard, Senior VP of Product Development for Cox Automotive. They are joined by Tully Williams, Director of Parts and Service for the Niello Company, Jeff Ramsey, eCommerce and Marketing Director for Jones Junction, and Scott Risley, Digital Marketing Manager for Mohawk Honda and Chevrolet.
Dealer Forward – Silver Linings: Dealer Roundtable of Marketing, Fixed Operations, and Sales Playbooks