Steve Jobs, CEO, and co-founder of Apple had an interesting philosophy of figuring out what customers wanted. He felt it was Apple’s mission to bring consumers what they desired before...
On today's CBT Newscast for Tuesday, November 14th, 2017:
WardsAuto's Haig Stoddard on Lagging Inventory
If your dealership is hoping the last two months of 2017 are just as good or greater...
On today's CBT Newscast for Monday, November 13th, 2017:
Brian Geitner: Autotrader's 20 Year Anniversary
In 1997, Autotrader opened it's doors to help revolutionize the car shopping experience. This year marks the...
In 1997, Autotrader opened it's doors to help revolutionize the car shopping experience. This year marks the company's 20th anniversary. Over the past two decades, Autotrader has provided their service...
On today's CBT Newscast for Friday, November 10th, 2017:
What dealers can give customers they can’t get from F&I online
At conferences, summits, and conventions, speakers and panelists often say certain things...
2017 has been a rough year for many automakers. The industry as a whole experienced eight months of declining sales, with only a few manufacturers making positive gains. September brought...
On today's CBT Newscast for Thursday, November 9th, 2017:
How to improve the auction to online process
Say you buy 17 cars a month from auction and you're incurring holding costs at...
On today's CBT Newscast for Wednesday, November 8th, 2017:
Steve Stauning: When it comes to leads, your website has two goals
You spend a lot of money on advertising and marketing, but...
On today's CBT Newscast for Tuesday, November 7th, 2017:
Alex Vetter: Tech that helps customers get to know salespeople
Today, customers will research your dealership for hours and hours online, making sure...
Brené Brown, a research professor at the University of Houston Graduate School of Social Work, once said “There is no innovation and creativity without failure. Period.” This week’s Q3 earnings...