The last 100 days have felt like quite a year. The car business effectively shut down in March, however as of May, some dealers are seeing record numbers of used...
Amidst COVID-19 concerns domestic automakers from Ford to Dodge to GMC are debating whether to post-pone their highly anticipated product announcements or to debut them in an online setting. Following...
The coronavirus pandemic has taken a chunk out of sales across all auto retailers. The path back to profitability seems like a treacherous mountain for many dealers. However, Penske Automotive...
On today’s show, we’re so pleased to welcome Dan Banister, Owner of Banister Nissan of Chesapeake and Banister Nissan of Norfolk in Virginia. In this segment, Dan and Jim tackle...
For the second year in a row, Subaru ranks highest in mainstream brand loyalty, according to J.D. Power’s 2020 U.S. Automotive Loyalty Study. Subaru owners who are trading in or...
As an automotive marketer, you’re putting valuable time and money into your Facebook advertising strategy. That’s why it’s so important for your ads to be seen by the right audience.
While...
In the midst of the uncertainty of COVID-19, many businesses are just looking for ways to get by. For Chris Marhofer, President and COO of Ron Marhofer Auto Family, surviving...
Recently, Autotrader announced the Best Non-Luxury and Luxury Certified Pre-Owned Programs for 2020. Since today’s car shoppers are focused on value and affordability, CPO is a perfect option for a...
This week, one of our viewers sent in the question: We've been busy, and I need another manager. What's the best way to help someone I'm promoting, who's never managed...
The type of culture your organization demonstrates every day - behaviors, actions, decisions - has an impact on employee motivation, customer satisfaction, productivity, performance, and retention.
Companies have a culture, whether...