TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


About: Steve Mitchell

Steve Mitchell

Steve Mitchell is a contributing writer and reporter for CBT News. He earned bachelor's degrees in Marketing and Television from the University of Texas in Austin and a Masters of Theology study from Dallas Theological Seminary in Dallas. His passion for automobiles lead him to become a creative director for automotive marketing ad agency. Most recently, he was the manager of interactive marketing for Mitsubishi Motors, NA.

Given how life changed during and after lockdowns, the Hyundai and Amazon partnership is an indicator of where the industry is headed.

Opinion | Hyundai and Amazon: driving towards a digital future or just another pit stop?

- December 20, 2023
Well, we've expected this for some time: Hyundai and Amazon are doing a collab in 2024, and everyone from industry insiders to the average Amazon Prime member is talking. At...
Daily Automotive News Articles
communication

Is there a growing customer communication problem?

- December 11, 2023
What happens when someone calls your dealership for a service appointment, a new car question, or a general dealership question? Do they have to leave a message? If they do,...
Sales & Marketing Articles
loyalty programs

Loyalty programs: How to use them more effectively at your car dealership

- December 6, 2023
In selling products, dealerships have an incredible opportunity to acquire new customers and retain existing ones. But, according to S&P Global Mobility, the truth is that nearly 34% of owners...
Sales & Marketing Articles
Let's delve into the fascinating interplay of psychology and decision-making as we dissect the car buyer's journey

Decoding car buyer personas: Understanding emotional triggers and decision-making factors

- December 4, 2023
Everyone likes to think they're logical. That their decisions, particularly those with substantial financial implications, like purchasing a car, are based purely on objective analysis. Yet, more often than not,...
Sales & Marketing Articles
The PR toolkit boasts various strategies, encompassing media relations, press releases, social media engagement, and event sponsorships.

Public relations for dealerships: when silence isn’t golden

- November 27, 2023
Public relations (PR) is a crucial yet often underestimated and unused tool for automotive dealerships. PR is an integral element of any dealership’s strategy, far from being something reserved for...
Sales & Marketing Articles
By prioritizing the customer experience, dealers can cultivate a community of brand advocates that generate repeat business and referrals.

Why customer experience is your dealership’s ultimate marketing tool

- November 24, 2023
In the dim glow of a local dealership, Sarah drove off the lot with her brand-new sedan. Instead of feeling like just another sale, the dealership made her feel like...
Sales & Marketing Articles
It's time to revamp your sales team's performance and drive your dealership sales to new heights. Act now to invest in their training.

Drive your dealership sales to new heights: The power of ongoing training

- November 23, 2023
Talk with any sales manager, and they'll say that a dealership sales success is built on the foundation of its sales department. And it's tough to disagree with that. Often,...
Management & Leadership Articles
The rise of electric vehicles offers an unprecedented opportunity for OEMs and dealers to redefine dealership design.

Rethinking dealership design for electric vehicles

- November 9, 2023
The automobile industry is attempting a seismic shift. OEMs, at the direction of the government, are not only wanting to change the way we drive but also how we purchase...
Daily Automotive News Articles
Guidance and commitment to education from the dealership will make customers more comfortable switching and staying with EVs.

Navigating roadblocks: overcoming customer objections when selling EVs

- October 31, 2023
As electric vehicles continue rolling into inventory, dealerships play a pivotal role in selling these vehicles and educating potential buyers about the ins and outs of EV ownership. Yet, the...
Sales & Marketing Articles
candidates

What should you look for when interviewing candidates for the dealership?

- October 27, 2023
Finding the perfect fit for your dealership isn't just about sifting through resumes or looking at years of experience in the automotive industry. It's about recognizing the unique blend of...
Management & Leadership Articles


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