TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


About: Steve Mitchell

Education is important. Dealerships have an opportunity—and responsibility—to demystify EV maintenance for customers.

Navigating EV maintenance: what dealerships need to know


- August 28, 2023
Imagine walking onto your showroom floor first thing in the morning. The familiar hum of traditional internal combustion engine vehicles buzzes in the background. But right at the forefront, a lineup...
The intricate dance between electric vehicles and software is crafting a new narrative in the retail automotive industry.

The role of software in EVs: opportunities and challenges

- August 24, 2023
The spotlight in the auto industry has transitioned to an unlikely subject: software. Electric vehicles (EVs), previously dismissed as a niche, are fast becoming mainstream. Central to this transformation is...
Under SB 233, all new electric cars sold in California by 2030 must come equipped with bidirectional charging for EV batteries.

Opinion | California’s power grid conundrum: are EV batteries the solution?

- August 22, 2023
California, known for its progressive environmental policies, is grappling with an electric grid crisis. Recent brownouts and electricity disruptions, reminiscent of those seen in developing nations, are a testament to...
The declining brand loyalty statistics are more than numbers; they reflect profound shifts and challenges within the automotive industry.

Opinion | We need to address declining brand loyalty in the EV era

- August 17, 2023
The latest results from the 27th annual Automotive Loyalty Awards by S&P Global Mobility present a concerning trend for traditional automakers. Brand loyalty has steadily dropped, declining from 54.6% in 2019 to...
Beyond mere promotion, social media offers dealerships rich insights into customer preferences and trends.

Exploring the impact that social media has on automotive sales

- August 16, 2023
In the dealer’s lounge, you may scroll through Instagram. Not for leisure but to inspect a competitor’s latest post showcasing their newest sedan under a mesmerizing sunset. It may have...
Beyond conventional electric cars, the future of EVs holds exciting possibilities.

The future of EVs: A glimpse into emerging technologies

- August 15, 2023
The automotive industry is in the long process of a groundbreaking transformation, with electric vehicles (EVs) being promoted as the forefront of the evolution. As we look ahead, governments marching in...
AI artificial intelligence

How AI is revolutionizing automotive sales and marketing

- August 9, 2023
The auto industry has always been a trailblazer in adopting cutting-edge technology in manufacturing, marketing, and in vehicles. Artificial intelligence (AI) is now driving the sector to even more unprecedented...
The complexity of electric vehicle battery technology paints a more nuanced picture of the so-called 'clean energy' revolution.

Battery technology: understanding the heart of EVs

- August 9, 2023
Life and the auto industry have taught us many things, and one of the significant teachings is that there's no free lunch. The push towards electric vehicles (EVs) is a...
Balancing safety with data privacy and algorithmic transparency requires careful, thoughtful regulation for autonomous vehicles.

Closer look | autonomous vehicles and the uncharted road of data privacy

- August 4, 2023
The recent congressional hearing on July 26, 2023, reported in Reuters, opened new horizons in the U.S. journey towards autonomous vehicles (AVs). While the session aimed to revive stalled legislation on...
website emotion audits

Every car has a story: How to jazz up your used inventory website listings

- July 20, 2023
If you're thinking of a quick lunch, you may choose to "Live Más" and pick up Tacos and Nacho Fries from Taco Bell®. Let's be clear, there's no logical nutritional...


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