Melyssa Cantor

SEO leader with deep expertise in the automotive vertical, helping dealerships and businesses grow visibility and performance through innovative search strategies. Experienced in managing teams, developing scalable SEO programs and guiding clients through the ever-evolving search landscape. Currently focused on advancing Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) strategies to keep brands competitive as search shifts beyond traditional SEO. Skilled in content strategy, competitive analysis and technical SEO, with a proven ability to train cross-functional teams to understand and leverage SEO for business growth.