Jason Unrau

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Jason Unrau is CBT Automotive Network's Online Editor. Jason is an automotive specialist with more than 15 years of experience at the dealership level. Focusing mainly on fixed operations and the service industry, Jason’s expertise is in enhancing the customer experience and promoting a healthy, profitable service department.
service advisor

Proper Training Processes for a New Service Advisor

The service department front line is a pivotal position in the dealership. Staff there have the ability to create loyal customers or repel your clientele swiftly. Each service advisor generates several times the annual income of a sales consultant, yet…
service department

8 Steps to a More Profitable Service Department in 2018

With 2017 coming to a close, the focus is on starting the new year with a bang. Overall, the service industry doesn’t worry about ebbs and flows like the sales floor, and certainly never to the same extent. Regardless of…
maserati

Why Maserati and other manufacturers may want to skip the dealer

A New York administrative judge has ruled that Maserati’s proposed modifications to their franchise agreement are “unfair”. Among the proposed changes, Maserati was seeking to exclude coming electric vehicles and hybrids from the definition of a Maserati. Doing so would…
trends

Prepare Your Dealership for Emerging Trends in 2018

It’s been a year of incredible resiliency, growth, and innovation in the automotive industry. Manufacturers like Volvo, Volkswagen, BMW, and many others have committed to developing more hybrids and EVs in the next few years. Consumers have demanded an increasingly…
Wolfe Automotive

Taking A Different Path to VP

At the age of 23, Casey Copeland was on an upward trajectory as an entrepreneur. Then in 2007 when the economy crashed, the online retail marketplace he had developed deteriorated and he began looking for a new job. Beginning in…
automotive technicians

A Technician Shortage Affects You More than You Imagine

Now, more than ever, it’s challenging to recruit automotive technicians. The position isn’t sexy enough to draw attention from high school graduates, and technical colleges are seeing a decline in enrolment. TechForce Foundation released a Technician Demand report that gives…
pay plan

The Pay Plan Paradigm

Challenging positions in your dealership deserve good compensation, especially for those related directly to income. Sales people, both on the sales floor and at the service desk, are up to the task every month, striving to provide an exceptional customer…
customer service

Finding Balance Between Modern Marketing and Traditional Customer Service

Customers prefer to begin their car shopping experience online in the digital realm. That’s been proven by Cox Automotive in their 2017 Car Buyer Journey Study, showing that the average length of time a customer spends online shopping for a…
service

Is Service Employee Churn Killing Car Sales?

The NADA 2016 Dealership Workforce Study tells the story. On average, the service advisor turnover rate annually is 39 percent. That’s roughly two in five service advisors every year. While it’s much better than the sales floor, with sales consultant…
bottom line

Luxury Trims and Add-Ons Boost Your Bottom Line

New car sales have been affected significantly by low gas prices and an influx of SUV and truck sales. From 2015 to 2016, new car sales were down 9 percent across all brands. Despite the lower sales figures, new car…
CarLotz

Five takeaways from used-car consignment company CarLotz public merger

Even in light of the COVID-19 pandemic, business is still brewing for companies in the automotive industry. On October 22, 2020, used-car consignment company CarLotz went public in a merger with Acamar Partners Acquisition Corporation. The corporation valued the company…
innovation

Five factors that drive innovation in auto retail

Dealership gross profits have declined from 3.3% to 2.4% between 2015 and 2018. Over that same time frame, an average dealership’s operating profits saw an even more drastic decline – from 8.9% to just 1.7%. The decline in profitability coincides…

Fiat Chrysler plans to roll out Ram electric pickup

As electric vehicles continue to grow in popularity, More auto brands are jumping on the trend of building new EV models. The latest addition to the EV race is Fiat Chrysler’s Ram brand. During the company’s third-quarter earnings call, FCA…
F&I

An F&I early touch is the most profitable transaction

The F&I department is under constant pressure to increase profitability while enhancing the buying experience for the customer. The dealer wants increases in PVR and F&I product counts to fuel their reinsurance or DOWC positions. The sales department wants the…
David Kainvideo

David Kain on adapting your dealership’s BDC to new consumer trends

It’s no secret that the retail automotive market is changing rapidly in the wake of COVID-19. This is the first time that many everyday practices are moving fully online. Digital retailers such as Vroom and Carvana are simplifying the vehicle…

Robust Q3 earnings and aggressive hiring for automakers signal industry resilience

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Q3 Earnings We’re in the middle…

How diversity and inclusion can help your car dealership’s bottomline

Welcome back to Diversity in Automotive, brought to you by TrueCar and CarNow. In today's segment, host Cory Mosley is joined by Tony Chatman, president of Chatman Enterprises, and an acclaimed corporate relationship expert. Today, our esteemed host and guest discuss…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…

Tekion makes a big splash in the DMS space and public...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. Public Group Reporting We’ve entered Q3…