TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


About: Chana Perton

Chana Perton

Chana Perton is a contributing writer and investigative journalist for CBT News.

customers

Creating Lifetime Customers in Post-COVID-19 Commerce

- May 27, 2020
COVID-19 forced companies and consumers to adapt rapidly to stressful circumstances. E-commerce became pivotal, and contactless service a necessity. The script for how we interact with each other has been...
Sales & Marketing Auto News
device

Tips for Cross-Device Car Shopper Satisfaction

- May 1, 2020
Moving into the digital age has, in many ways, made car sales easier. Suddenly, there's access to a much wider audience, with tools that allow for increasing marketing optimization. However, with...
Sales & Marketing Auto News
sales

What Dealers Can Do Where Sales Aren’t Permitted

- April 9, 2020
At the end of March, the New York State Automobile Dealers Association (NYSADA) announced that dealers could once again sell, as long as they followed specific COVID-19 measures. NYSADA's battle...
Sales & Marketing Auto News
OEMs

How OEMs Are Adapting to COVID-19

- April 1, 2020
While many aspects of the novel coronavirus remain unknown, one thing that is becoming abundantly clear is that COVID-19 is wreaking havoc on the automotive industry. Economic and social factors...
Daily Automotive News Auto News
COVID-19

Carmakers Shifting Gears to Manufacture Critical Supplies in COVID-19 Fight

- March 27, 2020
Manufacturers Ford and General Motors (GM) are joining the fight against COVID-19. The carmakers are partnering with medical supply producers to help scale the production of much-needed equipment. This news comes...
Daily Automotive News Auto News
mistakes

Common Mistakes in Digital Retailing and How to Avoid Them

- March 19, 2020
Digital car deals are not just here, they are inevitable. Trends across all retail sectors show increased reliance on the internet to find, weigh, and complete purchases and the automotive...
Sales & Marketing Auto News
payments

COVID-19 Relief and Loan Assistance Offered by Car Companies

- March 19, 2020
Automakers are jumping to respond to unique customer needs during the COVID-19 outbreak by providing incentives such as 0% interest and delayed payments.  Though we are still in the early days...
Daily Automotive News Auto News
marketing

Digital Marketing Through Video: How to Do It Well

- March 6, 2020
Video is a powerful sales medium. According to Wyzowl's State of Video Marketing 2020 report, the gains can be tremendous--and unexpected. Wyzowl found that in addition to increasing traffic and...
Sales & Marketing Auto News
mentorship

Making Mentorship Programs that Pay Off

- February 21, 2020
A mentorship program is a valuable tool for dealerships. While training gives a new hire your standards and practices, mentoring imparts nuance. Mentors deliver the more subtle aspects of your...
Management & Leadership Auto News
charity

How to Incorporate Charity and Community Give-Back into Your Dealership Branding

- February 20, 2020
In addition to being inextricably connected to their phones, Millennials are known for their passionate support of causes. As consumers, they prefer products and companies tied to global and communal...
Management & Leadership Auto News

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