Some consider success the luck of the draw, subject to fate and the constellation they were born under. However, the truth is that success is simply a pattern of behaviors...
Celebrations are one easy way to draw customers into your dealership, and between anniversaries, holidays and other special occasions, there is almost always a reason to throw a big bash.
However,...
You may have heard the phrase “company culture” tossed around corporate meetings, memos and materials lately. It’s becoming increasingly popular to use company culture as a way of enticing prospective...
When it comes to marketing, there are many ingrained rules that people and management follow. We’re all familiar with the real estate motto, “Location, location, location,” as well as the...
Whether they use it to look up your address or scour it to compare you to your competition, your website is the most public face of your dealership today. Websites...
Electric vehicles should be a no-brainer for most consumers. While somewhat pricier during initial purchase, in the long run, electric cars save most drivers thousands, particularly in gas expenses. Additionally,...
Customer reviews are more important than ever in this age of digital marketing. Most of your clients will have researched your dealership before stepping through the doors. Of those potential...
Summer is a catch-22 season for car sales. On the one hand, more people buy cars during the summer than any other season. The warm summer weather makes going to...
Once believed to be the stuff of science fiction, autonomous vehicles are predicted to soon be mainstays of the road. Pilot programs by Uber and Google show that fully autonomous...