Ashby Lincoln has spent over 7 years at CBT News, where he specializes in marketing and content strategy for the automotive industry. With a sharp eye for digital trends and a deep understanding of dealer communications, he helps shape compelling stories that resonate with retail professionals. Whether crafting headlines or driving long-term brand growth, his work reflects a commitment to clarity, creativity, and performance.
On the Dash:
Stellantis is discontinuing the original Ram 1500 REV but will continue the nameplate by renaming its Ramcharger REEV as the new Ram 1500 REV.
The launch is...
Technicians are becoming the new face of dealerships, and transparency is changing how customers view service. In today's episode of Service Drive, Curtis Gardner, Audi master technician, shares how he...
On the Dash:
The 2025 ESCALADE IQ offers 750 horsepower, 785 lb-ft of torque, and a 0-60 mph time under 5 seconds, giving dealers a strong performance-focused pitch for customers...
On the Dash:
DOJ alleges Uber and its drivers refused rides to people with service animals or wheelchairs and imposed unlawful fees.
Uber disputes the claims, citing anti-discrimination policies and...
On the Dash:
New-vehicle prices rose in August, with the average transaction price (ATP) hitting $49,077, the highest annual gain in more than two years, while retail sales climbed 2.5%...
On the Dash:
EV insurance premiums are 49% higher than for gas cars, adding $1,326 annually.
Insurance rates for EVs vary widely by region, with high-adoption areas like California seeing...
On the Dash:
Jaguar Land Rover confirmed a cyberattack has compromised some data and disrupted production across multiple facilities.
Factory closures affect plants in the UK, Slovakia, China, and India,...
On the Dash:
Lucid confirmed a third midsize EV, based on the Gravity X concept, priced around $50,000, targeting the Tesla Model 3 and Model Y market segment.
The Gravity...
On the Dash:
Volkswagen plans to invest up to €1 billion ($1.18 billion) by 2030 to expand AI across vehicle development, manufacturing, IT, and cybersecurity.
The goal is to accelerate...
On the Dash:
Tesla’s U.S. EV market share fell to 38% in August, its lowest since 2017.
Competitors offering new EV models and steep incentives are outpacing Tesla’s sales growth.
...