Ashby Lincoln has spent over 7 years at CBT News, where he specializes in marketing and content strategy for the automotive industry. With a sharp eye for digital trends and a deep understanding of dealer communications, he helps shape compelling stories that resonate with retail professionals. Whether crafting headlines or driving long-term brand growth, his work reflects a commitment to clarity, creativity, and performance.
On the Dash:
Ford has launched 1,200 new public fast chargers across the U.S. and Canada, all of which are open to every EV brand, not just Ford.
More than...
On the Dash:
Tesla’s European sales dropped 40% in July, while BYD surged 225%, highlighting a shift in market dynamics.
Tesla struggles with aging models, delayed refreshes, reputational challenges, and...
On the Dash:
President Trump claims tariffs are driving U.S. auto production and job growth, citing investments from Ford, GM, Stellantis, and Hyundai.
Actual production gains remain modest, with increases...
On the Dash:
AI-driven features, such as smart climate control and driver preferences, are enhancing vehicle satisfaction.
Blind spot cameras and in-vehicle payment features are highly valued and influence purchase...
On the Dash:
Dealers can reassure customers that signing a binding contract and making a payment before Sept. 30 locks in the $7,500 federal EV tax credit, even if the...
On the Dash:
Stellantis has shelved its Level 3 driver-assistance program due to high costs, technical challenges, and limited consumer demand.
The automaker is shifting reliance to suppliers and focusing...
Running a successful dealership in a smaller market like Joplin, Missouri, presents its challenges, but Roper Kia continues to set new performance records. In today’s episode of Training Camp, General...
On the Dash:
U.S. tariffs on European cars and auto parts could be reduced retroactively to August 1, offering faster relief to automakers.
The tariff reduction depends on the EU...
On the Dash:
NHTSA is investigating Tesla for repeatedly delaying crash reports tied to its Autopilot and Full Self-Driving systems.
The probe will determine if Tesla has fully complied with...
On the Dash:
GM has built a small Silicon Valley AI team, hiring top talent from Google, Meta, AWS, and Pixar.
The team is applying AI across manufacturing, software, autonomous...