5 Ideas to Help Increase Profits Across All Departments
In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No longer is it about selling cars,...
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
About: Ken Strong
Dress to Impress: What Message is Your Dealership Staff Sending?
30 years ago, it seemed that everybody wore a suit and tie to work. While suit and tie may be overkill for most industries by today’s standard, there should still...
Take Pressure Off Your Service Techs with Chat Support Tools
Your service department is a busy place. Customers come to you on a daily basis to solve problems with their vehicles. They come in person, and they call on the...
How to Run a Successful Dealership Rental Program
Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved. Tales abound of dealership rental agencies...
Why Are Service Departments Still Not Texting?
Technology has become so advanced. Most technology is designed to improve communication and make us more efficient, but technology is really just a means to an end. In the end,...
Why Dealers Need to Be More Transparent with Data, Communication, and Pricing
Buyers have long been suspicious of auto dealers. Historically, there has been a lot of distrust here, as the perception is that prices can vary widely from dealer to dealer,...
Improving Your Sales-to-Service Handoff
Sales and service have their own distinct roles in any dealership. In an ideal world, sales exists to attract and new customers and to sell cars. Service exists to keep...
Winter Preparedness: What Should Your Dealership Offer?
Winter is coming. It may have already started to hit in some parts of the country. Where I come from, we often joke (at the first sight of snow) about...
Are You Out-Performing the Competition in Digital Retailing?
Digital retailing in the automotive space is an unavoidable force that must be reckoned with. For many dealers, it is a sink or swim proposition. With companies like Tesla, who...
6 Ideas for Going Green and Creating More Sustainability in Your Dealership
Environmental concerns are on the rise. Going green is not just a fad for environmentalists any more. Most of the general population now recognizes the need to take better care...
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