A Look At This Week’s Top OEM Headlines

This week’s most impactful OEM headlines, including:

1. Chrysler underprices rivals with new breakthrough minivan
   Chrysler is underpricing its rivals with a new breakthrough minivan. According to USA Today, the Pacifica Minivan will start at $29,590 for the entry level. The top of the line model will start at $43,490. With pricing like that, the Pacifica is competitive with its two primary rivals: the Honda Odyssey and Toyota Sienna
2. Cadillac debuts 1st of 4 new crossovers
   SUV’s are the hottest vehicles on the planet right now…and the Detroit news says Cadillac has been conspicuously absent from the party. But not anymore…later this month, the 2017 XT5 (the first of four new crossovers) will make its debut in showrooms.
3. Toyota Just Hired Everyone at This MIT-born Robotics Startup
   Toyota’s Research Institute just got a lot smarter. Fortune. com says the carmaker has recruited Jaybridge’s 16-person team for Toyota’s $1 billion dollar advanced projects lab based in Silicon Valley. The team was hired to help develop self-driving cars.
4. Ford bulks up bulletproofing in police cars
   Ford is bulking up their bulletproofing in police cars. The main reason? USA Today says the leading maker of police pursuit vehicles wants better-equipped cruisers that defend against armor-piercing bullets.