Nick Laham has emerged as one of the most respected young leaders in automotive retail, guiding Premier Companies’ seven-store group across Massachusetts and Rhode Island with a focus on integrity, innovation, and long-term growth. A previous 40 Under 40 honoree, Nick continues to build on the customer-first philosophy that first earned him recognition nearly a decade ago. His leadership is grounded in transparency and trust, values that have strengthened Premier’s reputation and deepened customer loyalty across all its dealerships.
Nick’s early success at BMW of Cape Cod set the tone for his leadership style today. The straightforward, market-based pricing model he helped establish years ago has evolved into a companywide culture of openness, accountability, and respect for the customer. That same philosophy now drives performance throughout the Premier network, delivering sustained sales growth and top-tier customer satisfaction.
Beyond overseeing day-to-day operations, Nick plays an active role in shaping the future of the automotive industry. He has served on BMW’s Pre-Owned Committee for six years and now contributes to the Aftersales Committee, offering insight that influences brand strategy and dealer support nationwide. Known for his steady leadership and forward-thinking mindset, Nick continues to elevate Premier Companies by fostering collaboration, empowering his teams, and maintaining a clear focus on doing business the right way.
