Cedric Danford leads with a people-first mindset that’s reshaping what success looks like in automotive retail. As General Manager of one of Morgan Automotive Group’s top-performing dealerships, he’s proven that culture and profitability can grow hand in hand. Despite overseeing a challenging brand, Cedric has guided his store to consistent profitability and helped position it as one of the top-tier locations among 77 rooftops in the group.
But for Cedric, the real measure of success isn’t just in numbers—it’s in people. Over the past year, he has mentored and promoted five team members into key leadership positions, including three women who now serve as Finance Director, E-Commerce Director, and Service Manager. His approach is rooted in genuine connection, taking time to understand each employee’s personal and professional goals and helping them grow toward them. Guided by the belief that “it’s all about the people,” Cedric’s leadership has created a culture where development, diversity, and teamwork drive performance and customer satisfaction alike.
