Car buyer satisfaction study, VinFast in competition with Tesla, Hertz partnership expands EV infrastructure

Inside Automotive

First female NIADA CEO shares her auto-retail insights for 2023
The National Independent Automobile Dealers Association has selected its first female leader in its 75-year history. Melanie Wilson is the organization’s new interim CEO, and she has exciting plans for its future. The decision to place Wilson in the driver’s seat of NIADA is not just important for the association, but the industry itself. In the first installment of this Inside Automotive exclusive interview, she joins host Jim Fitzpatrick to discuss the state of auto-retail the vision she has for NIADA. Keep an eye out for part two coming soon! Watch the complete segment here.

Top Stories

A new Cox Automotive report has revealed that car buyer satisfaction continued to decline in 2022, despite industry efforts to provide better service in the wake of economic headwinds. Cox’s analysts based their conclusions on survey answers from over 10,000 participants, all of whom sought to buy a car in 2022. The responses revealed that car buyer satisfaction had dropped to 61%, a 5% decrease from 2021. Read More

Vietnamese electric vehicle manufacturer VinFast has responded to the recent, lineup-wide Tesla price cut with promotions of its own. The move is intended to attract deal-starved EV buyers and avoid losing consumers to Tesla, which continues to confidently dominate the market despite a chaotic performance in 2022. The battle for the few customers in the space is intense, and, as a brand representative bluntly noted, “when other brands reduce their prices we have to come up with promotions to ensure VinFast’s competitiveness.” Read More

Hertz is teaming up with the city of Denver to build out its charging infrastructure to support the ongoing transition to electric vehicles. The automaker intends to add more than 5,000 EVs to its Denver fleet as part of the program dubbed “Hertz electrified.” The program will provide public EV chargers, training, and tools throughout the city’s technical high schools, in an effort to strike similar partnerships across the country. Read More

To hasten the global transition to sustainable transportation, Toyota CEO Akio Toyoda suggested replacing the powertrains of its vehicles already on the road at a recent event. His message was that, contrary to what some critics have claimed, Toyota is not lagging in the space of electric vehicles. He further highlighted the technology, market expertise, financial resources, and engineering required to continue to be a formidable contender in producing green vehicles. Read More

For Dealers

Engagement supercharged: How data helps dealers understand customers in three dimensions
It’s the year 2023, and while the holiday shopping season has now come to an end, its memory is surely fresh in the minds (and bank accounts) of most people reading this. No doubt you’ve recently had the experience of making a purchase online, then almost immediately receiving suggestions for similar products, either from the seller or from your social media channels. This is something we’re all used to in the internet age. Read More

Dealers are optimistic about the future but investors remain cautious
The Kerrigan Advisors Blue Sky Third Quarter 2022 report shows a mix of optimism and caution for the automotive market. A new normal is emerging in the post-pandemic market. One that is impacting dealers and investors differently. The volatility of vehicle affordability for the average car buyer has added to the shift. Kerrigan Advisors looks closely at the buy/sell market, expectations from dealers and Wall Street, and vehicle affordability. Read More

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