Today on CBTNews.com – Wednesday, January 23rd, 2019:
How Rising Transaction Rates Could Affect Your Dealership’s Bottom Line – Steve Finlay, WardsAuto
The auto industry ended on another high for 2018, and 2019 is poised to be another strong year as well. While higher interest rates and tariffs present some challenges, there are still plenty of ways to remain profitable. On today’s show, Jim speaks to Steve Finlay, editor at Ward’s magazine to discuss the hot topics in automotive retail for 2019. Watch Now
The Digital Marketing Tool That Should Be at The Top of Your Sales Strategy in 2019
Does your digital marketing strategy mostly consist of social media and paid ads? If so, you are not alone. Social media marketing has grown in popularity, and the impact of platforms like Facebook, Twitter, and Instagram cannot be denied. However, there is one valuable digital marketing tool that could deliver the leads and sales conversions that you need. While it is easy to think that sending emails is no longer useful due to the rise of social media, the data reveals that this is not true. Read More
Pros and Cons of Running an Overnight Repair Shop at Your Dealership
Many sales departments often work late to close deals with buyers who can’t get to the dealership until later. Some dealer service departments have even gone so far as to start servicing customer vehicles overnight, while they sleep. This reinvention of customer service and accessibility demands consideration. As you examine ways to meet customer expectations, let us take a closer look at overnight repair and what it could mean for your dealership, both the pros and the cons. Read More
