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2020 AIADA Chairman Jason Courter on the Current State of Automotive, Digital Marketing, and More

Today on for Tuesday, May 26th, 2020:

2020 AIADA Chairman Jason Courter on the Current State of Automotive, Digital Marketing, and More
On today’s show, we speak to 2020 AIADA Chairman, Jason Courter. Jim and Jason discuss the current state of the automotive industry, how things have changed in Washington due to COVID-19, and more.

Jason CourterVolvo CEO Makes Bold Prediction for EV Adoption
The price of crude oil has recently hit historically low levels. Manufacturers are offering incredible incentives on new vehicle purchases. And in the United States, only 1 in 273 vehicles on the road were electric-powered, passing the 1 million-unit mark in 2018. Yet, Volvo CEO Hakan Samuelsson predicted that the pandemic economical recovery will push electric vehicles into the limelight sooner than previously thought, and all but eliminate internal combustion engine-powered cars. Read More

Jason CourterWorking with Subprime Shoppers Part of the New Normal?
The US economy will rebound, as it always does. Between today and an eventual stabilization, there are bound to be significant challenges for business and consumers alike. Retailers like JC Penney, J Crew, and Neiman Marcus have filled for bankruptcy among the disruption, and Fitch Ratings forecasts that institutional loan default rates will climb from 3% to 8 to 9% by the end of 2021 due to “drastically lower revenue”. That’s surely going to carry over into consumer loans as well. Read More

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