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Don’t Be Like Everyone Else On The Demo Drive
The demo drive is where the customer falls in love with the vehicle. Don't be like everyone else. Let the customer decide where they...
What January’s Kerrigan Report Reveals About Industry Consolidation Trends for 2020
Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, Founder and Managing Director of Kerrigan Advisors.
VIDEO TRANSCRIPT:
Bridget F.: Hello, everyone,...
Why Vehicle Price is Actually Your Friend
On this week's episode of Kain & Co., David Kain explains how giving the customer an actual vehicle price instead of avoiding doing so...
Doing More With Your Website Visitors
On this week's episode of Auto Marketing Now, Brian Pasch talks about using data sources to understand who is visiting your website and how...
Which F&I Products Should You Sell Online?
On this week's episode of F&I Today, Becky Chernek explains why making all of your F&I products available online may not increase profits, and...
How to Be Productive When Traffic is Slow
On this week's episode of Straight Talk, David Lewis talks about some newer tools that you need to learn how to use in order...
Customer-Centric Selling
Today's industry is all about customer centric selling. On today's Saturday Morning Sales Meeting, Mark Tewart discusses how to have your best Saturday ever...
Using the Right Language When Speaking to the Customer
Many headaches can be avoided in the dealership by using the right language with customers. On this week's episode of Kain & Co., David...
Modern Merchandising in Today’s Dealerships
On this week's episode of Auto Marketing Now, Brian Pasch talks about some of the most common headaches that dealers face when it comes...
Ensuring Your Dealership Work-Flow is Aligned with Your Online Sales Strategies
On this week’s episode of F&I Today, Becky Chernek of Chernek Consulting, discusses the ways in which large online retailers have changed the way customers shop.
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