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Customer Acquisition and Retention
On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...
Be a Problem Solver

Don't think about selling something. Don't think about results. Don't think about closing. Every customer comes into your dealership with either a "wants" problem...
Creating a Personal Database as a Salesperson

On this week's episode of Kain & Co., David Kain talks about personal business development and how creating your own database of customer information...
Ways to Reduce Your SEM Spend

On this week's episode of Auto Marketing Now, Brian Pasch gives you some ways to reduce your SEM spend so that you can use...
What Does Digital Retailing Have To Do With F&I?
On this week's episode of F&I Today, Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...
Responding to Out of Line Objections

On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...
The Best Way to Pay Technicians
On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive Solutions....
Creating a Video Culture at Your Dealership

On this week's episode of Kain & Co., David Kain of Kain Automotive talks about how you can engage with your customers by using...
How Video Pre-Roll Can Complement Your Online Marketing Strategy
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...
How Can You Maximize PVR Earnings?
On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...
