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The key to connecting touchpoints throughout the car buying experience — Chris Walsh | Reynolds and Reynolds

Recently, at the annual NADA Show, anchor Jim Fitzpatrick stopped by the Reynolds and Reynolds booth to talk with President Chris Walsh about hybrid and omnichannel car buying experiences.

What they cover:

  • How car dealers can ‘retail anywhere’
  • Online to in-store shopping fluidity
  • Re-imagining the DMS to an RMS (Retail Management System) and creating a seamless integration between dealership departments

For more coverage from the 2022 NADA Show, visit us here.


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