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Kia, sales volume

Kia dealerships place last in customer sales satisfaction

Kia is warning its American dealers about poor performance, in response to a J.D. Power study. The research, which analyzed customer sales satisfaction in the...

Are Auto Manufacturer’s Incentives Running Wild? – Steve Finlay, WardsAuto

 We're pleased to have Steve Finlay, Editor of Ward'sAuto Magazine, on CBT Automotive Network. Steve talks with us in regards to a recent article...

Trucks & Crossovers are hot, but what else is trending in...

  It’s monthly sales numbers time again. Joe chats with Haig Stoddard a Sr. Industry Analyst with Ward’s Auto to get an update on the...
dislike car buying

Why people Dislike Car Buying, and What to do About it

Consumers hate any form of friction, and the No.1 pain point found in many dealerships is the traditional price-negotiation sales model. Companies today need to...
Steve Finlay

Steve Finlay w/ Ward’s Auto discusses F&I contest at Northwood University

Northwood University students take this contest seriously.After all, they’re fledgling entrepreneurs in the school’s unique automotive marketing and management program and the prize is...

Are you appealing to potential car-buyers by manipulating them mentally?

Okay, so if you knew what potential car-buying customers were thinking when they checked out your website, or watched a commercial on TV or...
online shopping process

Consumers prefer having access to an online shopping process.

Here are key results to a survey by Wards Auto says consumers are much more satisfied when they can view and adjust vehicle...