TSLA376.020-2.65%
GM78.9500.99%
F12.390-0.105%
RIVN16.140-0.58%
CYD40.770-1.06%
HMC24.200-0.17%
TM192.9800.81%
CVNA406.420-0.31%
PAG161.5501.41%
LAD277.2400.38001%
AN200.970-3.03%
GPI344.7005.18%
ABG200.5600.53%
SAH72.3900.81%
TSLA376.020-2.65%
GM78.9500.99%
F12.390-0.105%
RIVN16.140-0.58%
CYD40.770-1.06%
HMC24.200-0.17%
TM192.9800.81%
CVNA406.420-0.31%
PAG161.5501.41%
LAD277.2400.38001%
AN200.970-3.03%
GPI344.7005.18%
ABG200.5600.53%
SAH72.3900.81%
TSLA376.020-2.65%
GM78.9500.99%
F12.390-0.105%
RIVN16.140-0.58%
CYD40.770-1.06%
HMC24.200-0.17%
TM192.9800.81%
CVNA406.420-0.31%
PAG161.5501.41%
LAD277.2400.38001%
AN200.970-3.03%
GPI344.7005.18%
ABG200.5600.53%
SAH72.3900.81%


Wards Auto

Kia, sales volume

Kia dealerships place last in customer sales satisfaction

- December 13, 2022
Kia is warning its American dealers about poor performance, in response to a J.D. Power study. The research, which analyzed customer sales satisfaction in the mass market, ranked Kia last, placing...
incentives

Are Auto Manufacturer’s Incentives Running Wild? – Steve Finlay, WardsAuto

- July 22, 2019
 We're pleased to have Steve Finlay, Editor of Ward'sAuto Magazine, on CBT Automotive Network. Steve talks with us in regards to a recent article he wrote in the Ward's Auto...
trending

Trucks & Crossovers are hot, but what else is trending in automotive sales?

- April 6, 2017
  It’s monthly sales numbers time again. Joe chats with Haig Stoddard a Sr. Industry Analyst with Ward’s Auto to get an update on the financial health of the retail automotive...
dislike car buying

Why people Dislike Car Buying, and What to do About it

- April 5, 2017
Consumers hate any form of friction, and the No.1 pain point found in many dealerships is the traditional price-negotiation sales model. Companies today need to remove friction, not add to it,...
Steve Finlay

Steve Finlay w/ Ward’s Auto discusses F&I contest at Northwood University

- February 15, 2017
Northwood University students take this contest seriously.After all, they’re fledgling entrepreneurs in the school’s unique automotive marketing and management program and the prize is more than a tin-cup trophy, shiny...

Are you appealing to potential car-buyers by manipulating them mentally?

- February 8, 2016
Okay, so if you knew what potential car-buying customers were thinking when they checked out your website, or watched a commercial on TV or went to your Facebook page you...
online shopping process

Consumers prefer having access to an online shopping process.

- February 1, 2016
Here are key results to a survey by MakeMyDeal.com. Wards Auto says consumers are much more satisfied when they can view and adjust vehicle payment terms online vs. starting the...


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