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data

Tips to leverage the data you already have to close after-sale...

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We live in a world that is being consumed by the long reach of so-called ‘big data’. It influences nearly every facet of our economy, our consumer choice, and how we interact with the world around us. The more clever among us have even said that ‘data is the new oil’. A commodity of immense […]
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vehicle service contracts

Do Customers See the Value of Vehicle Service Contracts? Survey Says...

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Typically, by the end of the sales experience, when a representative at the dealership asks a customer if they would like to purchase an extended warranty, it is safe to assume the answer will be “no.” They have just committed to a purchase that will impact them for years to come, and the thought of […]
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