Thursday, December 9, 2021
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loyalty marketing program

How to communicate with customers while working with less inventory

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On the latest episode of Kain and Co., host David Kain, president of Kain Automotive, shares the language that works well when it comes to working with less inventory you have on the ground. In today’s age, Kain says they’re seeing a lot of guests that are shopping near and far looking for the right vehicle they […]
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tech

Car owners want more tech even if advanced features go...

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In early October, the J.D. Power 2021 US Tech Experience Index Study was released, and it helps define what customers find valuable in their vehicle purchase. For anyone in sales, it won’t come as a surprise that certain tech features are a hit among car buyers while others don’t resonate at all. The study breaks […]
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mobility

Report shows that conventional mobility has gained back ground due...

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Consumers have been warming to non-traditional notions of mobility like ridesharing, car subscriptions, and alternative last-mile transportation options over the past decade. But when the pandemic arrived in full force, statistics show that two-thirds of rideshare users in the United States quickly abandoned providers like Uber and Lyft. Instead, the Cox Automotive 2021 Evolution of […]
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car buyers

More car buyers are purchasing vehicles out of state –...

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Reduced inventories are now the norm for dealerships, both for new and used vehicles. A recent study by Cars.com identified that almost 10% of mid-May car buyers bought their vehicle out of state in a bid to find the right model or features in stock. Of those traveling away from their home city or neighborhood […]
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