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social media

Building a Great Social Media Presence (Part 2) – LinkedIn and...

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This article is part of a series on Building a Great Social Media Presence. Read Part 1 – Facebook here. One of the most effective and complex ways to engage with your audience is social media. However, figuring out the best techniques and tools to build a great social media presence isn’t always so easy. There […]
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attribution

Attribution in the Automotive Dealership Industry

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There’s no question about the highly competitive nature of the automotive industry. Dealerships need to on top of every aspect of their business in order to secure the sale when the buyers are in the market. This can make it difficult to ensure that they constantly have a steady stream of customers. Before automotive dealerships […]
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customers

7 Ways to Leverage Existing Customers for More Sales

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Generally in sales, dealership staff are often looking to find new leads rather than leveraging their current customer base. They’re all wanting to increase the sales of their dealerships, so they believe that getting new customers will make up for that. This isn’t seen as a smart or effective sales approach. Sales personnel at dealerships […]
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mobile app

Should Your Dealership Invest in a Mobile App?

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The vast majority of people today are increasingly connected to the world of digital information “on the go” via smartphones or mobile devices. Over 90% of people own a cellphone of some kind; 77% of those owning a smartphone. Today, mobile applications are the leading form of digital interaction. Consumers are spending over 85% of […]
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