Sunday, January 23, 2022
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dealer

Everything you need to know about the recent Google Ads...

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On the latest episode of Auto Marketing Now, host Brian Pasch shares a follow-up to the groundbreaking research on Google Ads campaigns that was released last month. Recently, BPE Brian Pasch Enterprises released the industry breakthrough report: Exposing the Outcomes of Google SEM Campaigns. Pasch found that even though sales were funding these campaigns, most of […]
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used-car

Should Your Dealership Focus Its Sales Campaigns on Acquiring Trade...

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The used car market is strong and shows no sign of slowing down. Dealers across the country are devoting more resources to building up their used-car sales departments. With all of this opportunity, there are plenty of ways to improve your used-car processes and sales. Here are some best practices to consider across various aspects […]
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