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Paragon Hondavideo

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is...
service department

Training New Recruits in Your Service Department

Recruiting and training service personnel has been a hot topic of conversation in recent years. Attracting and retaining good talent in your service department...
Paragon Hondavideo

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock

Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is...
customers

A Multi-Channel Approach to Target Customers

Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection. Rather than viewing these odds...
content calendar

Does Your Marketing Department Need A Content Calendar?

Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this...

7 Levels of Sales Persuasion

  On Today’s edition of On the Mark, your host Mark Tewart reviews his 7 levels of persuasion and how they influence your customer. Mark explains...

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Delivery Prospecting Form

On this week's episode of the Tom Stuker Show, Tom goes over the delivery prospecting form and discusses the importance of using this technique...

Preventing Future Problems For Your Customer

On this week's episode of the Weekly Tune-Up, Becky Nixon talks about how a trained auto service technician has the skills and tools to...