Tag: retailers

APEAL study

J.D. Power APEAL Study Reveals What Drives Customer Satisfaction

Regardless of which make or model a car shopper is interested in, quality in manufacturing remains the qualifier. A well-laid-out interior, performance that meets...
virtual retailing

Phone Skills a Key Ingredient for Effective Virtual Retailing

In light of the ongoing pandemic, auto sales and service continue to grow in popularity online. Capgemini research from May 2020 shows that “46...
RV Sales

RV and Camper Sales Grow During the Pandemic

Consumers are renewing their love for the open road in newly purchased recreation vehicles and camper trailers. As travelers continue to be wary of hotels,...
video

Five Types of Video Content To Share With Your Audience in 2020

Data from Google revealed that 75 percent of auto shoppers say that online video has influenced their shopping habits or purchases. Video plays a...
Sokalvideo

The Benefits of Outsourcing Your Dealership’s BDC – Mark Sokal

March and April were shaky months for many dealers nationwide, and their vendor partners also felt the sting of less than stellar sales as...

Generate More Be-Backs with this Step-by-Step Guide

  Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...

Mastering Your Vehicle Service Contract Sales

Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...

Eliminating Your Customers’ Fears

 On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...

June Kerrigan Report: Retail Automotive Bounces Back Strong

After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...