Tag: relevancy
3 Core Components to Seamlessly Transition Customers from Online to Your Showroom – Pete...
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Pete MacInnis, CEO of eLEND Solutions. VIDEO TRANSCRIPT: Jim Fitzpatrick: eLEND Solutions, you...
Competition Between Your Departments Is Great, But Don’t Let It Become A War
I am betting you have experienced this pain as a dealer too many times: The new car department constantly fights with the used car...
The Value CDK Global’s Customer Success Model is Bringing to Dealers – John Hickey...
At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by John Hickey and Michael Seeman from CDK Global. John is the...
The Importance of Properly Utilizing Your CRM Platform – Jonathan Thompson, Force Marketing
Jonathan Thompson, Vice President at Force Marketing, came to the CBT Stage at NADA 2020 to talk to Jim Fitzpatrick about how important it...
How TrueCar Continues to Bring Balance and Value to their Dealer Partners – Mike...
TrueCar CEO, Mike Darrow joined Jim Fitzpatrick on the CBT Stage at NADA 2020 in Las Vegas to discuss their recent rebrand, product changes,...
Creating a Video Culture at Your Dealership
On this week's episode of Kain & Co., David Kain talks about how you can engage with your customers by using the power of...
How Video Pre-Roll Can Complement Your Online Marketing Strategy
On this week's episode of Auto Marketing Now, Brian Pasch talks about video pre-roll and some ideas that can tweak your existing video pre-roll...
How Can You Maximize PVR Earnings?
On this week's episode of F&I Today, Becky Chernek talks about the most recent PVR earnings, how AutoNation is maintaining a PVR of $1,900,...
Why You Shouldn’t Fear Rejection in Sales
Customers are often met with a sense of fear when dealing with salespeople. However, working in automotive retail comes with it's own set of...
