Fitting an Off-Road Presence into Your Dealership’s Marketing
In General Motors’ second-quarter earnings call, Mary Barra pointed to GMC and Chevrolet models that will continue to build upon demand for popular off-road...
The Average Vehicle Age on the Road Today Keeps Climbing – Why?
New analysis from IHS Markit points to record-breaking vehicle ages on the road today. Over the past few years, vehicle age has been slowly...
Sonic Is Adding EchoPark Used Car Stores – Is It a Strategy to Follow?
The fifth largest American auto dealer group has announced plans to expand on their standalone used car dealership model known as EchoPark. As the...
RV and Camper Sales Grow During the Pandemic
Consumers are renewing their love for the open road in newly purchased recreation vehicles and camper trailers. As travelers continue to be wary of hotels,...
J.D. Power APEAL Study Reveals What Drives Customer Satisfaction
Regardless of which make or model a car shopper is interested in, quality in manufacturing remains the qualifier. A well-laid-out interior, performance that meets...
Generate More Be-Backs with this Step-by-Step Guide
Before the age of the internet and smartphones, be-backs were done with voicemails and letters. However, today there is so much technology at a...
Mastering Your Vehicle Service Contract Sales
Listen up, F&I managers: When was the last time you took a long, hard look at your service contract sales? Were you happy with...
Eliminating Your Customers’ Fears
On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears...
June Kerrigan Report: Retail Automotive Bounces Back Strong
After some tumultuous activity, the Kerrigan Index settled down for the month of June. The index was up five percent that month, which means...
