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independent dealers

Four tips for independent dealers to thrive in 2021

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According to a recent Cox Automotive Dealer Sentiment survey, independent dealers have had a more challenging time than franchised dealers. On most of the benchmarks, including...
dealer

Dealer sentiment acknowledges both slow downs and bright spots in...

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Earlier this week, Cox Automotive released their Dealer Sentiment Index report and survey results for Q4. The study showcased responses from 1,077 auto dealers, which were comprised of 584 franchised dealers and 493 independent dealers.  Cox Automotive took this survey of dealers from November 4th to November 15th, a time where the COVID-19 pandemic began to surge […]
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service department

Five Critical Marketing Tactics to Get More Customers Visiting Your...

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By 2020, the collective money that consumers will spend on aftermarket parts and services is expected to grow to $722.8 billion. One primary reason for this large number is that car buyers are holding onto their cars much longer. For example, as of 2015, the average vehicle had been on the road for almost 12 […]
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