TSLA298.320-9.12%
GM89.400-0.9%
F15.2800.32%
RIVN16.330-0.36%
CYD45.120-1.31%
HMC30.6800.4%
TM192.8406.54%
CVNA66.3300.26%
PAG223.4403.43%
LAD427.48069.17%
AN229.9809.65%
GPI357.9707.32%
ABG248.2607.27%
SAH112.6607.97%
TSLA298.320-9.12%
GM89.400-0.9%
F15.2800.32%
RIVN16.330-0.36%
CYD45.120-1.31%
HMC30.6800.4%
TM192.8406.54%
CVNA66.3300.26%
PAG223.4403.43%
LAD427.48069.17%
AN229.9809.65%
GPI357.9707.32%
ABG248.2607.27%
SAH112.6607.97%
TSLA298.320-9.12%
GM89.400-0.9%
F15.2800.32%
RIVN16.330-0.36%
CYD45.120-1.31%
HMC30.6800.4%
TM192.8406.54%
CVNA66.3300.26%
PAG223.4403.43%
LAD427.48069.17%
AN229.9809.65%
GPI357.9707.32%
ABG248.2607.27%
SAH112.6607.97%


Horne Auto Group

SEO is not enough. How GEO is rewriting the rules of automotive search

Dealers must act on GEO now as AI shifts car-buying behavior

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Artificial intelligence is changing the way people shop for their next vehicle and that's having a big impact on how dealerships do their marketing. Generative Engine Optimization (GEO) is rewriting...
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April Simmons, Corporate Internet and Marketing Director at Horne Auto Group, outlines how dealers can ensure that every lead counts.

Why treating all leads the same is costing your dealership – April Simmons | Horne Auto Group

- June 19, 2025
You’re probably spending a large amount on marketing for your dealership, so what happens once a lead comes in? Are those opportunities being maximized or missed? Joining us on today's...
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